3rd Wednesday Lunch Hosted by PWC

Description

Professional Women's Connection
Men Welcome

Lifestyle Marketing
Using Core Values to Market Products and Services

Lifestyle core values and their trends must be understood if marketers of products and services are to be successful in motivating buying, using and attending.  What, how, why, where and when purchase and consumption occurs is significantly effected by one?s state of mind. 

Attend this Professional Women's Connection event to learn how a creative analysis of values and their trends can become an actionable marketing strategy.

Speaker: Marshall Ottenfeld
Managing Partner at M&D Research Associates
Adjunct Professor in Marketing at Roosevelt University's Heller College of Business
 
Marshall Ottenfeld is widely recognized as a research professional and for numerous contributions to industry development, Marshall works closely with clients to assure their marketing programs are properly targeted, and most importantly, productive.
 
Experience:

• Contributing author of two ARF publications: Criteria for Marketing and Advertising Research and Focus Groups:  Issues and Approaches.
• Contributed numerous articles to professional journals and a frequent speaker at industry conferences.
• President ? Mid-America Research, Inc.
• SVP, National Chair and Director Marketing Research Services for the DMB&B advertising agency. Senior research officer servicing General Motors, Anheuser Busch,  Amoco Corp.,  MARS, Colgate and other international brands.
• Chicago Tribune, Wells Rich Greene Advertising, the Advertising Research Foundation and Abbott Laboratories.
• Graduate of the University of Chicago and Roosevelt University.